How will the Metaverse affect the companies?.. We have all heard of the Metaverse, but is it possible to make it a reality? What consequences will it have? Both Facebook and Microsoft are investing large amounts of money in its development, the total investment that Facebook will have to make to launch the Metaverse project is estimated at more than 10,000 million dollars. However, it could take between 5 and 10 years before the Metaverse becomes a reality in our day-to-day life.
What is the Metaverse? How will the Metaverse affect the companies of the future?
Just a few months ago, Facebook CEO Mark Zuckerberg announced Facebook’s name change to Metaverse, or Meta for short. This is just a sample of the change that is taking place with respect to the metaverse.
This Metaverse is a new form of Virtual Reality where we can interact from within the virtual environment, and not just on the screen.
This means interconnected people with an infinite virtual world where people can meet, play or work. To understand the purpose of Meta, the metaverse is a virtual world, a virtual life to live, just like we live our physical lives. A three-dimensional world, in which people do not limit themselves to consuming the contents of the platform, but rather become part of it.
Metaverse for companies: 3 possible applications
The objective of every company is to market its products or services where its customers are. This means that you will have to do some market research to find out where your ideal customer is present. If your product or service targets an audience that is willing to experience virtual reality and live in it most of the time, then we should consider making the Metaverse a reality for our company.
But the Metaverse is not exempt from changes and challenges, the competition in the market will intensify due to the reception power of the Metaverse since those businesses more prepared to leap will enter to dominate the market seeking to obtain the highest possible income and operational improvements. For their part, those companies that do not adopt the Metaverse early will have to make greater investments to try to capture market share.
Some of the main consequences that the Metaverse could bring to companies are:
Virtual work rooms
You can hire, work and interact directly in the new virtual reality. From a work team, an ambassador or a company spokesperson. Physical work could again be displaced by new and innovative forms of work, as well as any business event. Cybersecurity will also play an important role on the platforms because the surveillance and protection of private data will be threatened.
Advertising
Advertising will be common in the Metaverse. Users will be able to connect with brands, companies and stores more easily and in a more complete way. Companies must create new spaces and forms of advertising that increase the growth of their brand in the virtual world. Advertisers will get comprehensive and accurate data that they weren’t getting before. Targeted ads on screen with Metaverse will change the physical universe into a virtual universe.
Rental of virtual properties
As in the physical world, in the virtual world, the properties will exist in a similar way to those that now exist. A promoter can build a hotel, a casino, an art gallery, a cinema or a sports stadium according to her preferences and generate income from rental, advertising or charging an entrance fee. Virtual spaces should be created according to the needs, for example of a company, creating a new form of economy.
The Metaverse will influence business innovation giving many advantages to those who know what to do and how to do it. The Metaverse will offer a new world and a new way of doing business. New job opportunities, new means of communication, new shopping centres and a new way of working and reaching customers.